YouTube is no longer a new platform; it’s over ten years old! However, it is seeing tremendous growth.
If it isn’t already a part of your online marketing strategy, it needs to be. But what types of YouTube videos should you be making? The key is to find the place where, what your brand stands for and what your audience cares about intersect.
Creating the relevant content is step one, but optimizing it on YouTube is what gets that content seen by those that matter to your brand.
Common Video Themes
Not sure what type of content will resonate with your audience? Here are some commonly employed video themes that are used by businesses and brands −
Tutorials − Show your viewers how to perform a task or demonstrate how to use your product.
Customer testimonials − Interview a satisfied customer, or share a usergenerated testimonial on your YouTube channel.
Behind-the-scenes videos − Take your viewers on a tour of your office or workspace, or introduce them to your staff or co-workers.
Tips and tricks − Share useful insights that will help your prospects.
Live presentations − Speaking at a conference or tradeshow? Record and share it with your YouTube viewers.
Product launches − Share the release of new products with your YouTube viewers.
Statistics − To establish yourself as an expert in your field, share industry-related statistics, data, and research via a simple slideshow-like video.
FAQs − Compile a list of frequently asked questions and respond to them via video.
Optimize Your Videos
Next, you’ll need to optimize your videos for on-site and Google search. Utilizing relevant keywords in your title, tags, and description can help the users find your videos for related searches.
Google recommends using your keywords first, and branding second. Use seasons and episodes if relevant. Tags are your keywords. Put the most important ones first. Include a call to action in your description and be sure to enable closed captioning (loaded with those keywords).
When viewers are scrolling through search results, thumbnails can have the biggest impact on clicks. Make sure you use captivating, colorful, high-contrast images that work well both in small and large formats. The optimal size for your thumbnail image is 1280 x 720 pixels.